About us

We have merged the advantages of the Internet and Radio air to bring to you new and fun ways to interact with NEW LIFE NETWORK RADIO. 

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Why aren’t all businesses marketing to Hispanics?

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We think there's a lot of fear involved, and when you're a brand, you can't be fearful, especially when we’re talking about a market that's growing at a 167 percent growth rate.

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You've got to look at that audience differently and can't make an assumption like, “You're Hispanic, you speak Spanish. So we've got to translate to Spanish and call it good.” That's what a lot of brands do unfortunately–they translate to Spanish and call it a day.

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As a brand, you've got to do more. This is an audience who is looking for brands to authentically recognize, appreciate and understand the nuances of who they are.

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Businesses want to do it right, but that’s where the fear comes in because they’re afraid to do something about their Hispanic market. That's what we're here to do— help brands understand the steps to take to advertise correctly.